Fast-Moving consumer goods
Shifting Consumer Demands in Healthcare? SmartKood Has Answers.
How Consumers Are Shaping the Future?
Consumers Are Taking Charge in Healthcare Industry
The healthcare landscape is shifting towards personalization. Consumers are no longer satisfied with a one-size-fits-all approach. They want to feel empowered and take control of their healthcare decisions. This translates to a growing demand for personalized treatment options that cater to their unique needs and preferences.
Patients Demand Transparency in Healthcare Costs and Information
Online shopping has revolutionized access, allowing consumers worldwide to purchase exactly what they need with a few clicks. However, this ease of access has spurred a demand for greater transparency. Consumers now expect clear pricing and detailed product information to make informed choices and find the perfect fit for their needs.
Quest for a Seamless Healthcare Journey
As technology becomes seamlessly woven into our daily lives, consumers increasingly turn to their digital devices and become more informed and demanding. This drives their desire for a seamless and user-friendly experience.
Generational Differences in Healthcare Consumer Behaviours
Baby Boomers
Tend to rely more on doctors for information and prioritize physician recommendations
Generation X
Often described as the first “healthcare consumers,” actively researching options and comparing costs
Millennials
Tech-savvy and comfortable using digital tools to manage healthcare, prioritize convenience and transparency
Generation Z
Similar to Millennials in their digital preferences, may rely more on social media for health information
Boost Patient Loyalty & Consumer Engagement: SmartKood - Your Healthcare Solution.
Understand Needs
Engage with consumer through surveys and gain valuable insights into their expectations, preference, and pain points
Empowering Consumer
Engaging content creation that can educate consumers about their health conditions and available products empower them to make informed decision.
Building Trust & Transparency
When consumers feel heard and valued, they are more likely to be compliant and become your loyal customers.
Improve Healthcare Experience
Interactive Landing page can influence how healthcare products are delivered. Provide them online ordering option, access to important details of the products
Counterfeit Healthcare Products Puts Consumers at Risk: A Growing Threat to Consumer Safety
Anti-Counterfeit
The rise of online marketplaces and globalization has made it easier for counterfeiters to produce and distribute fake healthcare products. These counterfeits may contain harmful ingredients, be ineffective, or have the wrong dosage. This can lead to serious health problems, even death if taken unknowingly by consumers.
