INDUSTRY VERTICALS
FMCG Industry
From Bottlenecks to Breakthroughs: Overcoming Supply Chain Hiccups and Tech Delays in the FMCG Lifestyle Market
Market Challenge
Counterfeits: The presence of counterfeit goods on the global market undermines the legitimate market. The creation of counterfeit goods damages the reputation of genuine brands as it can be challenging for customers to distinguish between genuine and counterfeit items. The counterfeiters are undeniably making a concerted effort to duplicate genuine goods by utilizing cutting-edge technologies to duplicate genuine goods.
Customers’ Loyalty: Unaware buyers of counterfeit goods who are dissatisfied with their purchase may end up switching to comparable goods due to lack of information and awareness toward the product they purchased. Customers may become frustrated when a product fails because they lack the means to to identify the authenticity and voice out.
Solution and Opportunities
Building a more resilient logistics system is the key to minimize the impact of disruption. Here’s how:
QR codes integrated with your inventory system offer real-time data on stock levels. With this data, you can proactively address shortages and make informed decisions to optimize inventory allocation across warehouses and distribution centers.
Leverage data analytics techniques to identify suspicious claim patterns and flag potential fraud. Analyze product history, purchase location, and user behavior to safeguard against fraudulent activities.
Reclaim Consumer Trust: SmartKood's Answer to Counterfeit Products
Counterfeiting is a global problem affecting industries like electronics, pharmaceuticals, and cosmetics, leading to lost consumer trust and fear of purchasing fake products. With challenges like fraudulent claims, counterfeit drugs, and grey market goods, these industries face significant risks. However, SmartKood has the magic to resolve these issues and help businesses regain consumer confidence. Read on to discover how each industry is impacted and how SmartKood can help.
Electronics
Fraudulent warranty claims cost the electronics industry millions. SmartKood’s e-Warranty system, powered by dynamic QR codes, prevents fake claims by ensuring only genuine products are eligible for warranty.
Pharmaceuticals
Counterfeit drugs endanger lives and erode trust in the pharmaceutical industry. SmartKood combats this with advance technology that allow consumer to instantly authenticate product while safeguarding regulatory compliance.
Healthcare
Consumers are demanding more transparency in healthcare. SmartKood allow businesses to showcase product transparency to empowered health-conscious consumers and engaging consumers with interactive content.
Cosmetics
Traceability and market integrity are major concerns for cosmetics brands. SmartKood allow brands to protect their reputation while delivering authentic, fairly priced beauty products to consumers.
