From Consumer Data to Sales: The SmartBlast Journey
From Consumer Data to Sales: The
SmartBlast Journey
SmartBlast utilizes SmartKood’s cutting-edge platform to collect, analyze, and act on consumer data. Here’s how it works:
Data Collection
Tracks consumer spending behavior: What they buy, how frequently, and where they make purchases.
Example: Ryan buys 6-8 Oreo bars monthly from various stores.
Behavior Analysis
Analyze consumer profiles purchase patterns to identify high-value customers.
Example: Ryan’s consistent purchasing behavior indicates he’s a potential candidate for exclusive offers.
Personalized Consumer Messaging
Filters consumer profiles using SmartKood’s advanced criteria (e.g., purchase volume, product type, location).
Generates tailored offers like:
"Hi Ryan, Oreo is offering a special New Year deal just for you! Buy 8 Oreo bars this month and receive a limited-edition food container. Shop now: www.your-link.com."
"Hi Ryan, Oreo is offering a special New Year deal just for you! Buy 8 Oreo bars this month and receive a limited-edition food container. Shop now: www.your-link.com."
Engagement and Sales Conversion
Sends attractive promotional messages via WhatsApp to engage customers directly.
Encourages immediate purchases with time-sensitive offers, boosting consumer engagement and accelerating the sales cycle.
Why Choose SmartBlast?
Consumer Data Analysis.
Gain deep insights into spending behavior to understand your customers like never before.
Consumer Personalize Messages.
Create targeted, relevant campaigns that speak directly to your audience’s needs.
Effortless Consumer Engagement.
Engage customers where they are—on their phones—with impactful WhatsApp promotions
Data-to-Sales Conversion.
Leverage your consumer data to create offers that drive more purchases and loyalty.
Location-Based targeting.
Pinpoint customers within specific geographical regions to ensure campaigns reach the right audience.
Turn Insights into Action with SmartBlast.
Boost Revenue
Increase sales by delivering personalized offers that resonate with consumer habits.
Improve Consumer Lifetime Value (CLV)
Strengthen loyalty through consistent, targeted engagement.
Optimize Marketing Costs
Focus your efforts on high-value customers rather than broad, untargeted campaigns.
Simplify Promotions
Eliminate the need for offline promotions and retail partnerships by engaging customers directly.
SmartBlast in Action
Oreo used SmartBlast to identify customers like Ryan, who purchase more than 5 Oreo bars
monthly. By sending personalized offers directly to these customers via WhatsApp, Oreo boosted sales by 25% within a single campaign and reduced promotion costs by 30%. Key Results:
Increased Average Purchase Frequency by
20%
Improved Customer Loyalty with Exclusive Offers.
Enhanced ROI on Marketing Spend Through Targeted Consumer Engagement .