INDUSTRY VERTICALS
Luxury Goods
Preserving Consumers’ Confident and Trust: Protect Genuine Products, Empower Buyers
Market Challenge
Counterfeits: The presence of counterfeit goods on the global market undermines the legitimate market. The creation of counterfeit goods damages the reputation of genuine brands as it can be challenging for customers to distinguish between genuine and counterfeit items. The counterfeiters are undeniably making a concerted effort to duplicate genuine goods by utilizing cutting-edge technologies to duplicate genuine goods.
Customers’ Loyalty: Unaware buyers of counterfeit goods who are dissatisfied with their purchase may end up switching to comparable goods due to lack of information and awareness toward the product they purchased. Customers may become frustrated when a product fails because they lack the means to to identify the authenticity and voice out.
Solution and Opportunities
Assign a unique digital identity to each product that you offer with us. Each product will be given a unique serial number, it is linked to a database that authenticates the items. Not only that, the verification can be made at any point in the supply chain. Through the smart QR code on the goods, the end user can verify the product to obtain further information about it. Meanwhile, you can learn more about your customers.
Know your audience not only by name but deep into their purchasing habits and patterns as well as building relationship with them. Run loyalty program and reward your customers as it will boost customer engagement and brand loyalty in addition to promoting repeat purchases. Don’t just retain existing customers but attract new ones with us. With SmartKood, you will be closer to your customers more than ever.
